The platform is rolling out a new feature that permits them to reduce the volume of AI-made content appearing in their streams. This step comes as the platform revealed that it now features in excess of 1 bn content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the following weeks before a full-scale rollout. This advancement comes amid a surge in AI content, spurred by new content generation software.
AI Proliferation Online
Recent reports that nearly a tenth of the most rapidly expanding video streams on a competing service only show AI-generated videos. A large amount of this material is considered “AI slop”, a phrase for substandard, mass-produced content that is frequently illogical or dreamlike.
“We know from our community that a lot of users enjoy content made with AI tools, including computer-generated images to educational videos, and we aim to provide users the option to increase or decrease of that, based on their own preferences,” stated a company executive.
Scale of AI Content
The service announced that there are currently over a billion videos on its service identified as AI-generated. Collectively, more than 100 million pieces of content are submitted to the platform every day, making clips made by AI a limited percentage of its overall inventory.
Customizing Your Feed
Viewers will be capable of reduce or increase the volume of artificial media they watch by using the topic control option in the application and choosing “AI-generated content”. Further subjects that can already be modified under the setting cover news, style, beauty, and dance.
Platform Guidelines
TikTok’s policies oblige content makers to identify lifelike AI-made content, and it forbids malicious fake videos of public figures or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its user guidelines.
In addition, the service will henceforth add an AI-generated tag to content produced via its own AI tools, or identified by an industry-wide initiative for spotting AI-generated material. This measure is designed to stop users from trying to circumvent the disclosure requirement.
Responsible AI Funding
The company is additionally establishing a $2m awareness program for professionals and institutions to create learning resources about responsible artificial intelligence. This project will benefit charitable organizations focused on teaching computer science.
Platform Protection
The platform has supported its moderation strategy, during debate over intentions to make redundant numerous content moderators in the United Kingdom. It is planning to reduce hundreds of positions in its content moderation team in its British office, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.
A company official stated that people-led review would remain essential, but AI can protect employees by filtering out the most harmful content ahead of it gets reviewed by people. TikTok stated a 76% decrease in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is where a lot of the machine support is proving valuable work at speed.”
